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	<title>Comments on: Part 20, On the road to distribution</title>
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	<link>http://www.thesensationofsight.com/part-20-on-the-road-to-distribution.html</link>
	<description>When life becomes a second language …</description>
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		<title>By: Patrick Donaldson</title>
		<link>http://www.thesensationofsight.com/part-20-on-the-road-to-distribution.html/comment-page-1#comment-921</link>
		<dc:creator>Patrick Donaldson</dc:creator>
		<pubDate>Sat, 24 Apr 2010 14:44:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesensationofsight.com/?p=511#comment-921</guid>
		<description>If you&#039;re a David Strathairn fan check out the film &quot;Racing Daylight&quot; It&#039;s available on Netflix.  http://www.facebook.com/pages/Racing-Daylight/106749986028431?ref=ts</description>
		<content:encoded><![CDATA[<p>If you&#8217;re a David Strathairn fan check out the film &#8220;Racing Daylight&#8221; It&#8217;s available on Netflix.  <a href="http://www.facebook.com/pages/Racing-Daylight/106749986028431?ref=ts" rel="nofollow">http://www.facebook.com/pages/Racing-Daylight/106749986028431?ref=ts</a></p>
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		<title>By: Buzz McLaughlin</title>
		<link>http://www.thesensationofsight.com/part-20-on-the-road-to-distribution.html/comment-page-1#comment-811</link>
		<dc:creator>Buzz McLaughlin</dc:creator>
		<pubDate>Fri, 19 Feb 2010 19:58:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesensationofsight.com/?p=511#comment-811</guid>
		<description>Thanks, Andrew for your post.  It&#039;s been fun looking back and writing how we managed to get our movie produced and out there in the marketplace.  Sort of put it all in perspective.</description>
		<content:encoded><![CDATA[<p>Thanks, Andrew for your post.  It&#8217;s been fun looking back and writing how we managed to get our movie produced and out there in the marketplace.  Sort of put it all in perspective.</p>
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		<title>By: Andrew Middleton</title>
		<link>http://www.thesensationofsight.com/part-20-on-the-road-to-distribution.html/comment-page-1#comment-795</link>
		<dc:creator>Andrew Middleton</dc:creator>
		<pubDate>Tue, 09 Feb 2010 19:47:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesensationofsight.com/?p=511#comment-795</guid>
		<description>That&#039;s great to hear, Buzz! I shall continue to visit. BTW, I just wrote a blog post on your blogging/story: http://stereomob.com/2010/02/09/faithful-blogging-buzz-more-fans-better-distributionreach/</description>
		<content:encoded><![CDATA[<p>That&#8217;s great to hear, Buzz! I shall continue to visit. BTW, I just wrote a blog post on your blogging/story: <a href="http://stereomob.com/2010/02/09/faithful-blogging-buzz-more-fans-better-distributionreach/" rel="nofollow">http://stereomob.com/2010/02/09/faithful-blogging-buzz-more-fans-better-distributionreach/</a></p>
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		<title>By: Buzz McLaughlin</title>
		<link>http://www.thesensationofsight.com/part-20-on-the-road-to-distribution.html/comment-page-1#comment-784</link>
		<dc:creator>Buzz McLaughlin</dc:creator>
		<pubDate>Fri, 05 Feb 2010 14:36:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesensationofsight.com/?p=511#comment-784</guid>
		<description>John-- Good luck with your YouTube post.  My sense is that there&#039;s not a real question anymore that the Internet and social media and digital distribution are the future.  The real issue is the amount of work us indie filmmakers will have to put in to make it all happen for our projects.  Like Jon Reiss says in his great new book THINK OUTSIDE THE BOX OFFICE , we have to start thinking in terms of having on board from the very beginning a Producer of Marketing and Distribution--and make him or her an equal partner/member of the producing team.  Makes real sense to me.</description>
		<content:encoded><![CDATA[<p>John&#8211; Good luck with your YouTube post.  My sense is that there&#8217;s not a real question anymore that the Internet and social media and digital distribution are the future.  The real issue is the amount of work us indie filmmakers will have to put in to make it all happen for our projects.  Like Jon Reiss says in his great new book THINK OUTSIDE THE BOX OFFICE , we have to start thinking in terms of having on board from the very beginning a Producer of Marketing and Distribution&#8211;and make him or her an equal partner/member of the producing team.  Makes real sense to me.</p>
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		<title>By: Buzz McLaughlin</title>
		<link>http://www.thesensationofsight.com/part-20-on-the-road-to-distribution.html/comment-page-1#comment-783</link>
		<dc:creator>Buzz McLaughlin</dc:creator>
		<pubDate>Fri, 05 Feb 2010 14:28:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesensationofsight.com/?p=511#comment-783</guid>
		<description>Hi Andrew--  Yes, I plan on waxing on about where we&#039;re going from here in the weeks to come.  The indie film business to changing so rapidly, it&#039;s sometimes difficult to keep up.  But keep up we must.  With the digital age hitting us big time in terms of distribution, etc., it&#039;s sort of like the invention of the automobile and the airplane a century ago--you can jump on board or insist on keeping your beautiful barn filled with horses, carriages, and bridles.  Not that there&#039;s anything wrong with those horses and carriages and the slower-paced life that came with them--but the world changes and we have to try to stay on the edge of the wave...or be left behind.</description>
		<content:encoded><![CDATA[<p>Hi Andrew&#8211;  Yes, I plan on waxing on about where we&#8217;re going from here in the weeks to come.  The indie film business to changing so rapidly, it&#8217;s sometimes difficult to keep up.  But keep up we must.  With the digital age hitting us big time in terms of distribution, etc., it&#8217;s sort of like the invention of the automobile and the airplane a century ago&#8211;you can jump on board or insist on keeping your beautiful barn filled with horses, carriages, and bridles.  Not that there&#8217;s anything wrong with those horses and carriages and the slower-paced life that came with them&#8211;but the world changes and we have to try to stay on the edge of the wave&#8230;or be left behind.</p>
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		<title>By: Andrew Middleton</title>
		<link>http://www.thesensationofsight.com/part-20-on-the-road-to-distribution.html/comment-page-1#comment-280</link>
		<dc:creator>Andrew Middleton</dc:creator>
		<pubDate>Tue, 26 Jan 2010 19:02:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesensationofsight.com/?p=511#comment-280</guid>
		<description>I just stumbled upon your blog...thanks so much for writing about your experience with Sensation.... As a filmmaker who got my start by reading Rodriguez&#039;s Rebel Without a Crew, your story is very inspiring.
When you&#039;ve completed chronicling your Sensation... saga, will you discuss in more depth &quot;preliminary planning for distributing our next upcoming feature,&quot; etc.?
I am hungry to learn about the experiences/experiments of other indie filmmakers and plan on chronicling my experiences on my next project, as well...</description>
		<content:encoded><![CDATA[<p>I just stumbled upon your blog&#8230;thanks so much for writing about your experience with Sensation&#8230;. As a filmmaker who got my start by reading Rodriguez&#8217;s Rebel Without a Crew, your story is very inspiring.<br />
When you&#8217;ve completed chronicling your Sensation&#8230; saga, will you discuss in more depth &#8220;preliminary planning for distributing our next upcoming feature,&#8221; etc.?<br />
I am hungry to learn about the experiences/experiments of other indie filmmakers and plan on chronicling my experiences on my next project, as well&#8230;</p>
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		<title>By: John Wayne Bosley</title>
		<link>http://www.thesensationofsight.com/part-20-on-the-road-to-distribution.html/comment-page-1#comment-126</link>
		<dc:creator>John Wayne Bosley</dc:creator>
		<pubDate>Sat, 09 Jan 2010 03:55:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesensationofsight.com/?p=511#comment-126</guid>
		<description>I don&#039;t doubt that a bit.  I think it was a wake up call for everybody.  But I now look back at the 90&#039;s era Indie film world and wonder if most of it was a fascade just like the idea of the glamour of Hollywood is a fascade.  

In about a week/week and a half I post the Main Title Sequence for The House on YouTube.  I will see if some of my hypothesis about building a viral campaign comes true or not.  If it does, it will help me understand more about how to really get the word out in an internet world over-cluttered and nearly impossible to reach your audience with enough impact.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t doubt that a bit.  I think it was a wake up call for everybody.  But I now look back at the 90&#8217;s era Indie film world and wonder if most of it was a fascade just like the idea of the glamour of Hollywood is a fascade.  </p>
<p>In about a week/week and a half I post the Main Title Sequence for The House on YouTube.  I will see if some of my hypothesis about building a viral campaign comes true or not.  If it does, it will help me understand more about how to really get the word out in an internet world over-cluttered and nearly impossible to reach your audience with enough impact.</p>
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		<title>By: Buzz McLaughlin</title>
		<link>http://www.thesensationofsight.com/part-20-on-the-road-to-distribution.html/comment-page-1#comment-125</link>
		<dc:creator>Buzz McLaughlin</dc:creator>
		<pubDate>Sat, 09 Jan 2010 02:47:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesensationofsight.com/?p=511#comment-125</guid>
		<description>In hindsight, yes, you;re right John.  However, at the time none of this had yet come into clear focus.  The old paradigm was still supposedly operating and any viable alternative had not yet surfaced.  The real issue for us was that in reality everything was in the process of shifting and changing in the indie distribution world right when we were actively seeking a distributor.  Viable alternatives had not yet presented themselves.  Social media, for example, wasn&#039;t yet a usable tool--a major factor that&#039;s emerged in the last couple years.  If we were seeking to launch the film today our journey would be very different as is our preliminary planning for distributing our next upcoming feature--an approach that is already worlds away from how we approached THE SENSATION OF SIGHT.  It&#039;s a changing scene, to be sure.  Exciting and challenging and of course still a bit harrowing.</description>
		<content:encoded><![CDATA[<p>In hindsight, yes, you;re right John.  However, at the time none of this had yet come into clear focus.  The old paradigm was still supposedly operating and any viable alternative had not yet surfaced.  The real issue for us was that in reality everything was in the process of shifting and changing in the indie distribution world right when we were actively seeking a distributor.  Viable alternatives had not yet presented themselves.  Social media, for example, wasn&#8217;t yet a usable tool&#8211;a major factor that&#8217;s emerged in the last couple years.  If we were seeking to launch the film today our journey would be very different as is our preliminary planning for distributing our next upcoming feature&#8211;an approach that is already worlds away from how we approached THE SENSATION OF SIGHT.  It&#8217;s a changing scene, to be sure.  Exciting and challenging and of course still a bit harrowing.</p>
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		<title>By: John W. Bosley</title>
		<link>http://www.thesensationofsight.com/part-20-on-the-road-to-distribution.html/comment-page-1#comment-124</link>
		<dc:creator>John W. Bosley</dc:creator>
		<pubDate>Sat, 09 Jan 2010 01:24:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesensationofsight.com/?p=511#comment-124</guid>
		<description>The problem with the indie film world is that we all made the mistake of thinking that the key to a financial sucess was pursuing distributors.  Wrong.  When you look at the films that are a financial sucess you see that intentionally or unintentionally they pursued the audience instead.  Draw the audience to your film.  Make them want it.  Make them demand it.  And then the options are in your hands. Pursue distributors?... and you end up with all the power in their hands  (and right now their instincts are to do nothing with films that aren&#039;t already &quot;in-demand&quot; by the audience, and those films are few and far between).</description>
		<content:encoded><![CDATA[<p>The problem with the indie film world is that we all made the mistake of thinking that the key to a financial sucess was pursuing distributors.  Wrong.  When you look at the films that are a financial sucess you see that intentionally or unintentionally they pursued the audience instead.  Draw the audience to your film.  Make them want it.  Make them demand it.  And then the options are in your hands. Pursue distributors?&#8230; and you end up with all the power in their hands  (and right now their instincts are to do nothing with films that aren&#8217;t already &#8220;in-demand&#8221; by the audience, and those films are few and far between).</p>
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