Since the release of The Sensation of Sight in the summer of 2008, the independent film industry has been pretty much turned on its head.
And this is especially true regarding distribution. It comes as no surprise to anyone who has been following the independent film business that the last couple of years have seen a long-awaited and much-anticipated disintegration of the old distribution model and the beginnings of a new era in terms of how filmmakers are finding access to the global marketplace.
As I sit here writing this post, I find myself thinking back to when we first launched Either/Or Films five years ago and how different the landscape was then. It’s pretty amazing all that’s happened since. Putting together a distribution strategy when we were raising financing for Sensation, our first feature film, was a no-brainer: Read the rest of this entry »
Six months after our DIY release ended, our newly signed distributor Monterey Media began a limited theatrical release, commencing in the late summer of 2008 in several cities throughout the country.
We had traveled to California that spring to meet with the Monterey Media staff, spending the better part of a day at their offices in Thousand Oaks. This was a very productive time as we met almost everyone in the company and had the opportunity to talk through the approach to the marketing and release of the film in some detail.
All of our deliverables had arrived (the long list of items that we, as producers, are contractually obligated to get to the Read the rest of this entry »