Part 23, From DIY to distributor to domestic release

Six months after our DIY release ended, our newly signed distributor Monterey Media began a limited theatrical release, commencing in the late summer of 2008 in several cities throughout the country.

We had traveled to California that spring to meet with the Monterey Media staff, spending the better part of a day at their offices in Thousand Oaks. This was a very productive time as we met almost everyone in the company and had the opportunity to talk through the approach to the marketing and release of the film in some detail.

All of our deliverables had arrived (the long list of items that we, as producers, are contractually obligated to get to the Read the rest of this entry »

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Part 22, Our DIY release leads to a distributor

As described in my last post, our theatrical world premiere opening night at The Colonial Theatre in Keene, NH was a big success.

We sold out the nearly 1000-seat house and turned hundreds away. We were fortunate to have our congressman Paul Hodes join us along with the state’s first lady Susan Lynch, Keene’s mayor and many other dignitaries. The local daily paper carried the event as their lead front page story. Our spotlights beamed through the sky and our red carpet was rolled out in style for actors David Strathairn, Read the rest of this entry »

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